Introduction
In today’s digital world, appearing on Google’s first page can make or break a business. SEO (Search Engine Optimization) is the key skill that drives this visibility. Unlike paid ads, SEO generates long-term, free traffic that converts into loyal customers. In Pakistan, startups, e-commerce stores, and service providers all rely on SEO experts to stay competitive online. This course equips you with globally recognized SEO skills that are in high demand, both locally and internationally.
Content
SEO Foundations
How search engines crawl, index, and rank websites
Types of SEO: On-page, Off-page, Technical
White-hat vs. Black-hat SEO practices
Keyword Research
Short-tail vs. Long-tail keywords
Free & paid tools: Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs
Discovering local keywords for the Pakistani market
On-Page SEO
Optimizing title tags, meta descriptions, headings, and keyword placement
Internal linking strategies
Image optimization: alt tags, WebP, compression
Mobile responsiveness & page speed optimization
Technical SEO
Crawling & indexing with Google Search Console
XML sitemap, robots.txt, canonical tags
Fixing 404 errors, redirects, and duplicate content
Core Web Vitals: LCP, FID, CLS
Content SEO
Writing SEO-friendly blogs & landing pages
Content clusters & pillar page strategies
Optimizing for featured snippets & voice search
Off-Page SEO
Link-building strategies: guest posts, outreach, local citations
Social signals & brand authority
Local SEO: Google Business Profile & NAP consistency
Ecommerce SEO
Product page optimization, collections, and schema for WooCommerce/Shopify
SEO strategies for marketplaces & local e-commerce stores
Analytics & Reporting
Google Analytics & GA4 basics
Tracking rankings, traffic, and conversions
SEO audit reports (manual & tool-based)
Freelance & Career Opportunities
SEO gigs on Fiverr & Upwork
Packaging SEO services: audits, on-page optimization, monthly retainers
SEO for local clients: schools, clinics, real estate, and e-commerce
Why This Field?
Evergreen skill: SEO is essential for every business, not just a trend
Cost-effective: Businesses prefer SEO over ads for sustainable growth
Freelance-friendly: SEO services are top-selling on Fiverr & Upwork
High local demand: Pakistani businesses increasingly value organic visibility
Global opportunities: Remote SEO specialists are hired worldwide
Why Join FTSolvers?
Practical training: live SEO audits, keyword research, and site optimization
Pakistan-focused learning: rank in Urdu/local search, Google Business setup, local citations
Hands-on projects: optimize a blog, business website, and e-commerce store
Professional reporting: learn to create reports clients expect
Career support: guidance for freelancing, agency jobs, and building your SEO brand
Mentorship from experts: trainers with real campaign experience (local & international)